Plan and Launch a Campaign
Goal: Set up a time-bound fundraising appeal with a goal, audience, and dedicated tracking so you can see in real time how it's performing and run a clean post-mortem when it's over.
Give Your Campaign a Public Page
Goal: Make a campaign shareable — a clean URL, an attractive image, and a strong story — so links from email, social, and partners turn into donations.
Track Budget and Expenses
Goal: See net dollars raised — gross gifts minus the actual cost of running the campaign — by linking expenses to the campaign so the post-mortem reflects real ROI.
Analyze Campaign Performance
Goal: Turn the data from a closed campaign into useful conclusions — what worked, what didn't, what to do differently — instead of moving on to the next campaign without learning anything.