Run the Donation Summary Report
Goal: Produce the headline numbers — total raised, donor count, average gift size — for any time period, segmented in the ways you need for board reporting, grant applications, and internal management.
Run the Donor Engagement Report
Goal: See not just how much was raised, but who's giving and how engaged they are — top donors, retention, lapsed, new — so the next move is informed by the full donor picture.
Run the Campaign Performance Report
Goal: Quantify the success of a closed campaign — gross raised, net of expenses, donor breakdown, ROI — and turn that into decisions about whether to repeat, refine, or retire.
Run Sponsorship Reports
Goal: See sponsorship revenue, fulfillment status, and renewal pipeline clearly enough to manage relationships, deliver benefits, and forecast next year.