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Configure Registration Levels

Goal: Define the ticket and table options attendees can choose from — pricing, capacity, recognition — so the registration form supports every way you want people to attend.

Common level structures​

A typical gala:

  • Individual ticket — $200
  • Couple — $350
  • Table for 8 — $1,500
  • Patron table — $2,500 (with recognition)
  • Premier sponsor table — $5,000 (with full sponsor benefits)

A golf tournament:

  • Individual player — $300
  • Foursome — $1,200
  • Hole sponsor — $500 (no players, just signage)
  • Tee box sponsor + foursome — $2,500

A luncheon:

  • Individual seat — $50
  • Reserved table for 10 — $500

The right structure depends on the event. The important thing is making each level distinct enough that attendees know which to pick.

Setting up a level​

For each registration level, capture:

  • Name — donor-facing label
  • Price — what the attendee pays
  • Capacity — total quantity available, or unlimited
  • Includes — number of seats/players (1 for individual, 8 for table, etc.)
  • Description — what's included (meal, drink, recognition, swag)
  • Sort order — how it appears on the public page

Capacity limits​

Every level has its own capacity ceiling, and the event has an overall capacity. When a level fills:

  • It disappears from the public page (or shows as "sold out")
  • Remaining levels with capacity remain available
  • The event-level capacity is reduced accordingly

This means you can sell out the table sponsorships while individual tickets remain available, or vice versa.

Sponsorship-bundled levels​

A common pattern: bundle a table with a sponsorship. For example, "Premier Sponsor Table — $10,000" combines:

  • A table for 8 at the event
  • The Premier Sponsor benefits package (logo placement, program ad, recognition from podium)

In Ayuna, this is two records linked:

  • A registration level on the event
  • A sponsorship package tied to the event

When someone purchases at this level, both records are created — the event registration and the sponsorship commitment. The sponsorship side then drives benefit fulfillment as a separate workflow.

Pricing strategy​

Some patterns that work:

  • Round numbers — $200, $500, $1,500. Easier to communicate.
  • Anchor at the top — having a high-end option ($25,000 Title Sponsor) makes the $5,000 table feel reasonable
  • Limited spots at the bottom — "Only 10 patron seats remaining" creates urgency

Don't price by gut. Look at past events' actual sales by level. If everyone bought the cheapest tier, the gap between tiers may have been too small.

Editing levels mid-sale​

You can edit a level's description, capacity, or sort order at any time. Don't change price mid-sale — it confuses people who already registered at the old price. If you need to change pricing, retire the old level and add a new one.

Closing levels manually​

Sometimes you want to close a level before it sells out (e.g., to push remaining demand to a higher tier). Mark the level inactive — it disappears from the public page. Existing registrations at that level are unaffected.