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Publicize with Leaderboards and Team Pages

Goal: Use the public visibility of leaderboards and team pages to motivate participants, recognize donors, and drive more fundraising momentum than any individual could alone.

What's public​

P2P creates several public surfaces:

  • Campaign / event landing page — /fundraise/:entityType/:entityIdOrSlug shows total raised, top teams, top individual fundraisers, recent gifts, and a path to join
  • Team pages — /fundraise/team/:teamId shows the team total, all team members, recent gifts to the team, and a link to join the team
  • Individual fundraiser pages — /fundraise/:donationToken shows the participant's photo, story, goal, raised so far, and a path to donate
  • Leaderboards — /p2p/leaderboard/:entityType/:entityId shows top teams and top individuals, sortable

All of these are publicly viewable URLs. They drive the social-sharing dynamic that makes P2P work.

Leaderboards as fuel​

Leaderboards are not just decoration. They are a structural part of the program's motivation:

  • Captains and participants check them regularly
  • A close race between teams generates more giving in the final days than any other dynamic
  • Top fundraisers feel recognized and tend to renew

Make sure the leaderboard is:

  • Easily reachable — link prominently from campaign updates
  • Updated in real time — gifts should reflect immediately
  • Categorized usefully — top teams, top individuals, top by region, top by recent activity

Team pages as group identity​

Each team page is a small fundraising hub:

  • The team name and (optional) team logo
  • The captain and members
  • Aggregate raised vs. team goal
  • Recent donors (acknowledged publicly when they choose)
  • Each member's individual page link

Teams that customize their page (logo, story) raise more than teams that leave it default. Encourage captains to spend 15 minutes on this.

Individual pages as personal asks​

Each fundraiser's page is the actual conversion surface:

  • Their photo (encouraged)
  • Their personal story — why they're fundraising
  • A goal and progress bar
  • A list of donors (acknowledged or anonymous per donor preference)
  • A donate button

The individual page is what they share on social media, in emails, in texts. The story is what converts.

Encouraging participants to share​

Most P2P programs see a wide range of fundraising outcomes — top fundraisers raise 10x what bottom fundraisers raise. The difference is almost always sharing volume and quality.

Help participants share by:

  • Providing copy templates they can paste into emails or social
  • Sharing examples of good stories from past years
  • Sending mid-campaign nudges to those who haven't shared
  • Recognizing those who share consistently

Donor recognition​

Donors give more to peer-to-peer pages when they see their name acknowledged:

  • Show donor names on the team and individual pages (unless donor selected anonymous)
  • Show recent donor names in scrolling feeds on the campaign landing page
  • Thank donors publicly on social when appropriate

Anonymity respects donor preferences; for everyone else, public recognition is part of the trade.

Publicity beyond Ayuna​

The public URLs are designed to be shared widely:

  • Direct social posts from your affiliate's channels
  • Press release for major P2P events (walk, ride)
  • Local news coverage with the URL prominent
  • Partner organizations linking to a team page they're cheering on

Each share brings new visitors to the campaign landing page or directly to a participant's page — every visit is a chance for a gift.

After the campaign​

Post-campaign:

  • Final leaderboard standings — recognize top fundraisers and top teams publicly
  • Send personalized thank-you emails to top fundraisers
  • Share aggregate results in a campaign close-out post
  • Capture the data on what worked (which teams pushed in the final days, which channels brought new donors) for next year's playbook