Create and Track a Pledge
Goal: Record a donor's commitment to give over time — capital campaign pledges, multi-year major gifts, installment-based commitments — and track the schedule and balance accurately.
What a pledge is in Ayuna
A pledge is a documented commitment by a donor to give a fixed total amount over a specified period, paid in installments. The pledge record carries:
- Total amount committed
- Donor (individual or organization)
- Installment schedule — when each payment is due, and for how much
- Status — pending, active, completed, defaulted, cancelled
- Designation — fund, campaign, project, or fundraising event the pledge supports
Each installment is a separate pledge_payment record. As payments come in, they create matching donations records and update the installment's status.
When to use a pledge vs. a recurring donation
Both involve repeated payments. The distinction:
- Pledge — total commitment is fixed, payments are tracked against the total, balance can be written off if uncollected. Best for capital campaigns, multi-year major gifts, and any commitment that should appear on the books as a receivable.
- Recurring donation — open-ended, no fixed total, automatic processing of each charge. Best for monthly partners.
For a $10,000 commitment paid monthly over 12 months by autopay: combine a Pledge (for the $10,000 commitment and tracking) with a Recurring Donation (for automatic processing). Each processed recurring donation can be applied to a pledge installment.
Creating a pledge
From the donor's profile, choose Create Pledge. Capture:
- Total amount
- Number of installments and frequency (monthly, quarterly, annual, custom)
- Start date — when the first payment is due
- End date — auto-calculated from frequency × count
- Designation — fund, campaign, project, or event
- Notes — context for staff (the conversation that led to the pledge, who's the contact)
On save, Ayuna generates the installment schedule. Each installment gets its own pledge_payment record with a due date.
Pledge statuses
- Pending — created but no payments yet recorded; receivable booked
- Active — at least one payment made; balance remaining
- Completed — fully paid
- Defaulted — installments overdue past your tolerance window
- Cancelled — donor withdrew the commitment
Tracking the schedule
The pledge detail page shows:
- The full installment schedule with status per installment (due, partial, paid, waived, written off)
- Balance remaining
- Activity log (payments, reminders, status changes, write-offs)
What's NOT auto-charged
Important: Ayuna does not currently auto-charge pledge installments. Each payment must be recorded manually or initiated by the donor through their pledge payment page. See Collect Pledge Payments for the options.
If you want a pledge to be paid automatically, set up a parallel Recurring Donation linked to the pledge.
Pledge confirmations
When a pledge is created, send a confirmation letter to the donor with:
- The total amount committed
- The installment schedule
- The fund/project supported
- A note about how their gift will be used
Use a Communications template so this stays consistent across pledges.
Major-gift pledges
For pledges from major donors:
- Use a signed pledge agreement document (legal counsel can provide a template)
- Capture the agreement as a note or attachment on the donor profile
- Coordinate with your finance team so the receivable is recognized correctly on the GL
When the donor can't pay
If a donor falls behind:
- Reach out personally before the schedule shows defaulted
- Renegotiate if needed (extend the schedule, reduce the total — both involve creating a new pledge and cancelling the old)
- Write off the balance if collection isn't realistic — see Write Off Uncollectible Pledges
The audit trail captures all of this so the next staff member who opens the record sees the full history.