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Share Campaign and Event Public Pages

Goal: Maximize the reach of campaign and fundraising-event public pages so links shared in email, social, and partner channels turn into registrations and gifts.

The public URLs you'll share​

  • Campaign page — /fundraise/campaign/:slug (or similar — check your campaign's published URL)
  • Fundraising event registration — /events/:slug/register
  • Event registration confirmation — /events/registration/status/:confirmationToken (donors and registrants get this on the back of registration)
  • P2P campaign / event landing — /fundraise/:entityType/:entityIdOrSlug (when peer-to-peer is enabled)
  • Sponsorship group — /sponsorships/group/:slug (curated event or campaign sponsorship menu)

Each of these is a permanent URL while the campaign or event is active. Use them everywhere.

Where these URLs live in Ayuna​

Each campaign and event has a slug field. The slug determines the public URL:

  • Campaign slug holiday-match-2026 → /fundraise/campaign/holiday-match-2026
  • Event slug gala-2026 → /events/gala-2026/register

Once published, share the URL widely.

Channels for sharing​

  • Email: launch emails, mid-campaign updates, final-push reminders, post-event thank-yous all link back to the same public page
  • Social media: share-friendly URLs with built-in social share images (set on the campaign / event)
  • Print: QR codes on flyers, programs, mailings that resolve to the URL
  • Partner organizations: when a partner (sponsor, member organization, board affiliate) wants to promote your campaign, this URL is what you give them
  • Press: when an article runs about your campaign, the URL ensures readers can act

Optimizing for sharing​

Public pages are designed to be shareable — but they share well only when they're set up well:

  • Set the social-share image — without it, posts on Facebook / Twitter / LinkedIn show generic preview cards. With it, they show your hero image and headline.
  • Set the page title — shows up in browser tabs, social posts, search results
  • Set the description — shows up under the title in social previews and search results

These three pieces of metadata are configurable from the campaign or event admin page.

Pre-fill parameters​

URLs can carry parameters that customize the donor experience:

  • ?amount=100 — pre-select an amount on the donate form
  • ?campaign=name — set the campaign for the gift
  • ?utm_source=email&utm_campaign=holiday-2026 — track source in your analytics

Use these for campaign-specific outreach where the click should give an immediate, friction-free path to the desired action.

Tracking conversions​

When a public URL is the entry point, Ayuna captures the source on each donation that comes through. Combined with UTM parameters, you can trace:

  • How many donors arrived from each channel
  • How much each channel raised
  • The conversion rate (visits to gifts) by channel

Use this to decide where to invest in next year's promotion budget.

Embedded vs. public — when to use which​

  • Embedded — when the donor is already on your affiliate website and you want them to stay
  • Public — when you need a URL to send them to from outside (email, social, print)

Both lead to the same campaign or event in Ayuna; both result in the same donation records and reporting. Choose based on context.

Refreshing the public page mid-campaign​

You can update the campaign's hero image, description, and progress without affecting the URL. Common reasons:

  • Mid-campaign milestone update ("we hit 50%!")
  • A new build day photo to keep content fresh
  • A goal stretch announcement

Donors visiting the page later see the updated content. The URL stays the same.

Closing a public page​

When the campaign or event ends:

  • The campaign / event should be marked closed in admin
  • The public page either redirects to a "this campaign has ended" page or remains visible with a final-results summary (configurable)
  • Old URLs remain valid (don't 404) so links from past emails still resolve

This protects the donor experience long after the campaign closes.