Design Sponsorship Packages

Goal: Build the menu of sponsorship opportunities your affiliate offers — tiered pricing, distinct benefits, clear positioning — so prospects can self-select what fits and your team can fulfill what was promised.

What a sponsorship package is

A package is a named tier with a price and a list of benefits the sponsor receives in return. Examples:

• Title Sponsor — $25,000 — Logo on stage backdrop, name on programs, recognition from the podium, complimentary table for 8, full-page ad in event program, social media mentions, presenting partner status
• Diamond Sponsor — $10,000 — Logo on event signage, table for 8, half-page ad
• Gold Sponsor — $5,000 — Logo on event signage, four tickets, quarter-page ad
• Silver Sponsor — $2,500 — Logo in program, two tickets
• Hole Sponsor (golf) — $500 — Tee box signage with logo
• Build Sponsor — $50,000 — Sponsor a complete home build, naming opportunity, ongoing recognition

Designing the tier ladder

Most affiliates have 4–6 tiers. The right design:

• Anchored at the top — a high-end tier ($25K+) anchors the ladder so $5K–$10K tiers feel reasonable
• Clear value differentiation — each tier should provide something the tier below doesn't
• Round numbers — $25K, $10K, $5K, $2.5K, $1K. Easier to discuss.
• Distinct names — Title / Premier / Diamond / Gold / Silver. Not just "Tier 1" through "Tier 5."
• Visible benefits — sponsors gauge value from what they see, so emphasize visible elements (signage, logos, recognition) over things they won't notice

Building a package

Under Sponsorships → Packages, click New Package. Capture:

• Name and price
• Description — short, punchy
• Capacity — how many sponsors can buy this tier (often 1 for Title, multiple for lower tiers)
• Tied to — fundraising event, project, or "general" if it's a year-round sponsorship
• Visibility — listed publicly, or invite-only

:::tip In-kind sponsorships can be priced at $0 Set the price to $0 for in-kind sponsorships — where the sponsor donates goods or services (materials, catering, printing, media) instead of cash. Recording the sponsorship at $0 still tracks the sponsor, their benefits, and their recognition without collecting a payment; nothing is charged at checkout. On the public signup form the sponsor sees No payment required instead of card or bank fields, submits their details, and the sponsorship is recorded as active right away (no payment receipt is issued, since no money changed hands). You can capture the fair market value of what they contributed on the benefits (see below) for acknowledgment purposes.

The same applies when you add a sponsorship by hand from New Sponsorship: enter $0 in Total Amount. No payment installments are scheduled for a $0 sponsorship. :::

Defining benefits

For each package, define the benefits separately. Each benefit:

• Has a name (e.g., "Logo on event signage")
• Has a category (recognition, hospitality, marketing, naming, etc.)
• Optionally has a deliverable date or window
• Has a value (sometimes used to substantiate FMV for goods/services received)
• Has a Show on Public Page toggle — turn it off for internal-only benefits (e.g., "Account manager check-in call") that shouldn't appear on public sponsorship pages

Benefits are what gets fulfilled later — see Fulfill Sponsorship Benefits. Be specific so fulfillment is unambiguous.

:::info Editing benefits on a package that's already in a group When you add a package to a group (see Group Packages for an Opportunity), the group gets its own copy of the package and its benefits. Editing the original package's benefits — including the Show on Public Page toggle — updates the template and the general packages page, but not the copies already inside groups. The Manage Benefits screen shows a notice when a package is used by groups. To change what appears on a group's public page, open Sponsorships → Groups, edit the package inside the group, and adjust its benefits there. :::

Reuse benefit wording with the benefit library

Most events offer the same kinds of benefits over and over — build days, logo placement, tables, recognition. The benefit library saves the wording once so you don't retype it for every package, and so every package describes the same benefit the same way.

Save a benefit to the library

• When adding or editing a benefit, turn on Save to benefit library before clicking Add Benefit or Update Benefit, or
• In a package's benefit list, open the ⋯ menu next to a benefit and choose Save to library, or
• Click Benefit Library, then New entry. Fill in the name, category, description, quantity, and fair market value, and click Save to library

The library keeps the name, category, description, quantity, fair market value, fulfillment, and public-page settings. Saving a benefit with a name that's already in the library updates that entry instead of adding a second copy.

Start a new benefit from the library

1. Open a package's benefits and click Add Benefit
2. In Start from benefit library, choose a saved benefit — the form fills in with its wording and settings
3. Adjust anything for this package. For example, a library entry for Volunteer Build Days described as "Two (2) dedicated volunteer build days for your corporate team" can become "Four (4) …" on a larger package
4. Click Add Benefit

The same Start from benefit library picker appears when you add a benefit to a package inside a group.

Add a library benefit to a package in one click

If a package needs a benefit exactly as it's worded in the library, click Benefit Library above the package's benefit list and click Add next to the entry. The benefit goes straight onto the package and the button changes to Added. You can add several entries this way before closing the library. To change the wording for this package afterwards, edit the benefit as usual.

Manage the library

Click Benefit Library above a package's benefit list to see every saved entry. Use the trash icon to remove entries you no longer use. Packages copy the wording when you pick it, so removing or updating a library entry never changes benefits already on a package.

FMV and tax-deductibility

Quid-pro-quo issue: when a sponsor pays $10,000 and receives benefits with FMV of $1,500 (table for 8 with meal, premium parking, etc.), only $8,500 of their gift is tax-deductible. Capture FMV per benefit so the sponsor's acknowledgment letter can state the deductible amount accurately.

Tying packages to events

A package can be tied to a specific fundraising event. When tied:

• The package shows on the event's public page
• Sponsorship revenue rolls up into the event's totals
• Benefits are scheduled relative to the event date (e.g., logo files due 30 days before)

Some packages are general (year-round corporate partner) and aren't tied to any specific event.

Tying packages to projects

A capital build sponsor might support a specific homeowner project. The package can be tied to a project so the gift attributes correctly to that build's funding and the homeowner record reflects the sponsor's contribution.

Maintenance

• Delete permanently removes a package and its benefits from the list. Use it for packages that were never sold, such as a draft or a duplicate made by mistake
• Once a package has been sold, Omnivo won't let you delete it, because the sponsor records that used it still need it. Mark it inactive instead
• Mark inactive when retiring a tier (sponsors at that tier remain attached, but no new commitments)
• Refresh annually if benefits change (prices held for a year are common, prices held for three years are rare)