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Group Packages for an Opportunity

Goal: Bundle the sponsorship packages tied to a specific event or campaign into a single landing page sponsors can browse, instead of forcing them to flip through every package one at a time.

Why group packages​

A gala typically has 4–6 sponsorship tiers (Title, Premier, Gold, Silver, Bronze, Hole, etc.). Without grouping, sponsors browsing your packages see a flat list mixed across all events. Grouping creates a single "Gala 2026 Sponsorships" page with just the tiers relevant to that event.

The same applies to:

  • A capital build campaign with named-opportunity tiers
  • A golf tournament with player and hole sponsorships
  • An annual corporate partner program with year-round tiers

Creating a group​

Under Sponsorships → Groups, click New Group. Capture:

  • Group name — public-facing (e.g., "Gala 2026 Sponsorships")
  • Description — context for sponsors browsing
  • Tied to — fundraising event, campaign, or project (optional)
  • Cover image — used on the public group page and for social sharing
  • Public URL slug — short, memorable

Then add the packages that belong to the group.

Public group page​

When the group is published, sponsors visit /sponsorships/group/:slug to see:

  • The group description and image
  • All packages in the group, side-by-side, with prices and benefits
  • A clear path to apply or sign up at any tier

This is the URL you put in sponsorship sales emails, mail to past sponsors, or include in proposal documents.

Ordering packages within a group​

Drag and drop within the group's package list to set order. Best practice:

  • Highest tier first — anchor the value
  • Cleanly descending by price
  • "Custom" or "Inquire" tier at the bottom for oversized opportunities

Multiple groups, same package​

A package can belong to multiple groups. For example, a "Hole Sponsor — $500" package could appear in:

  • The "Golf Tournament 2026" group
  • A general "Quick Sponsorships Under $1,000" group

The package itself is one record; the groupings are different curated views.

Editing the group​

You can:

  • Add or remove packages from the group at any time
  • Reorder
  • Update the description and image
  • Change the slug (old URLs will 404; ideally avoid this once a group is live)

Closing a group​

When the event has passed or the campaign has ended:

  • Mark the group inactive — the public page returns 404 or redirects
  • The package records remain in the system tied to their original event/campaign
  • Reporting on what was sold under the group still works

Publicizing the group​

Most sponsorship sales come through:

  • Direct email to past sponsors and prospects
  • A link from your affiliate's main "Get Involved" page
  • A mention in event invitations
  • Targeted outreach by your major-gift / corporate-relations officer

The public group page is the best landing destination for all of those — sponsors can see the full menu and pick what fits.