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Publish Sponsorship Opportunities

Goal: Get your sponsorship packages in front of the right audiences — your website, your email list, partner channels — so prospects can see what's available and inquire or sign up directly.

Three places packages live publicly​

  • Individual package page — /sponsorships/:packageId — a single package's detail page
  • Group page — /sponsorships/group/:slug — the curated bundle for a specific event or campaign (see Group Packages for an Opportunity)
  • Affiliate-wide opportunities listing — /sponsorship-opportunities — every active package the affiliate offers

Choose the right URL for the audience:

  • For event-specific outreach (gala, golf), use the group page
  • For corporate partner outreach (year-round), use the affiliate-wide listing or a specific package page
  • For social posts, use whichever has the strongest visual

Embedded sponsor forms​

If you'd rather keep the experience on your own affiliate website, embed the sponsorship flow:

  • Embedded sponsor inquiry form — drop the inquiry form on your site for prospects who aren't ready to commit but want to talk
  • Embedded sponsor form — the full apply-and-pay flow for a specific package
  • Embedded sponsorship packages list — display all current packages inline on your site

See Publish an Embedded Sponsor Form for setup.

What sponsors see on the public page​

Each package page shows:

  • Package name and price
  • Description and positioning
  • Full benefits list (what they get in return)
  • Any images / mockups (logo placement examples, event photos)
  • Two paths: Apply directly or Inquire first

The "Inquire first" path is usually preferred for high-value packages — it routes a structured conversation through your team before commitment.

Publishing checklist​

Before sharing the URL widely:

  • Description reads cleanly to a sponsor who doesn't know your affiliate
  • All benefits are listed correctly and current
  • Pricing is right
  • Images load and look polished
  • The apply / inquire buttons go to the right next step
  • A test inquiry round-trips: submitted → notification to staff → response → tracked

Channels for promotion​

The most effective sponsorship-acquisition channels:

  • Personal outreach by a development officer — far and away the highest-conversion path; the URL is a backup for context
  • Email to past sponsors — invite them to renew at the same level or step up
  • Email to corporate prospects — warm prospects from your network
  • Social posts — modest impact, but raises awareness
  • Website "Sponsor Us" page — passive but always-on; people who care will find it

For most affiliates, 90%+ of sponsorship revenue comes from the first two channels. The website and social are awareness, not acquisition.

Renewals​

Past sponsors at any tier are your best prospects for next year. Make renewal frictionless:

  • A renewal page (or a personalized link) that shows last year's package and lets them sign up for the same tier in one click
  • A direct email from the development director, not a templated mass email
  • Reach out 60 days before the event window opens (or before the prior commitment expires)

Keeping the public-facing copy fresh​

Once a year:

  • Refresh the description and benefits to reflect what actually happened (photos from last year's event, updated impact statistics)
  • Confirm prices reflect current cost-to-deliver
  • Retire packages that didn't sell well; introduce new tiers that fit demand